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Updated

4/10/2018

Released

11/20/2013 Informational script writing uses a different set of tools than screenplays. These types of scripts often need to specify the look of shots and incorporate graphics, which may require two or more columns. Join Rick Allen Lippert, as he guides you through the process of script writing for informational videos, commercials, and public service announcements. Learn how to establish your goals before you put pen to paper; format a two-column script in Microsoft Word, Google Docs, and Pages; and find out how to drive viewers toward your goals, whether it's to buy a product, make a donation, or change a behavior. Then Rick dives into the nitty-gritty and shows how to create an outline, write an engaging first draft, and revise, revise, revise. By the end, you'll have the tools to take your script from concept to completion; you just supply the ideas. Topics include:

• Establishing the goals and purpose of an informational video
• Understanding the modes of persuasion
• Setting up two-column scripts
• Using script templates
• Analyzing the audience
• Creating an outline
• Writing the first draft
• Revising
• Finalizing the script

- Hi! I'm Rick Allen Lippert.Welcome to Video Script Writing.This course will guide you throughthe video script writing process,with a primary focus on informational videos.We'll also include commercialsand public service announcements.Along the way, we'll explore the modes of persuasionthat are used to motivate viewers to your goals,whether it's to buy a product,make a donation, or change a behavior.I'll start by exploring what a scriptfor an informational video should beand identifying the goals that you should have in mindbefore diving into the writing process.

Next, we'll look at how to format a video script,in word processing applicationslike Microsoft Word and Pages,with a focus on using templates for the heavy lifting.Then we'll go through the actual steps of writinga short script for an informational video,from conception to finalization.Now, let's get started with Video Script Writing.Noma central air conditioner manual.

Q: This course was updated on 04/10/2018. What changed?

A: We revised the videos on setting up two-column scripts in Microsoft Word and Apple Pages, and added new videos that show how to perform the same task in Google Docs.